I had bought a bag of this years ago when it was on sale at the grocery store, just to use in my drip coffeemaker, and I remembered it tasted pretty darn good back then. My friend has a Keurig and we were shopping for her favorite, which is Italian Roast, I saw this and ordered it on a whim. Lordy, lordy, it is sooo good. I usually have two cups in the morning, I also made a cup of this at night because I just couldn't wait til morning to taste it again! Highly recommended! This might be the straw that inspires me to finally get a Keurig!